Commerce Township’s Homedics Debuts New Branding, Model Ambassadorship

Commerce Township’s Homedics Debuts New Branding, Model Ambassadorship

road of wellness
Well being and wellness firm Homedics launched a brand new branding marketing campaign led by the slogan “Reside Properly. Be Properly.” // Inventory Photograph

Homedics, a well being and wellness merchandise firm headquartered in Commerce Township, introduced new branding marketing campaign at this time with the slogan “Reside Properly. Be Properly.”

With greater than 30 years of expertise in offering customers with wellness options throughout a portfolio of massagers, humidifiers, air purifiers, and extra, the model is reinforcing its dedication to wellbeing in all methods, with a specific emphasis on the parallel between thoughts and physique.

In tandem with this refreshed strategy, Homedics has introduced on way of life guru Pleasure Cho as model ambassador to assist its longstanding mission of selling holistic wellness.

“Prioritizing wellness has at all times been key for me when discovering stability in my household and work life,” says Cho, founder and artistic director of Oh Pleasure! “I’ve been a longtime fan of Homedics merchandise, lots of that are staples all through my own residence. I couldn’t be extra thrilled to hitch forces with a model that emphasizes accessibility and comfort to allow more healthy habits for all.”

In recent times, there was a shift within the cultural mindset round self-care and psychological wellbeing. This new give attention to general well being has translated into an elevated demand for wellness-driven know-how, as customers search for handy methods to assist the thoughts and the physique within the on a regular basis routine.

As an authority within the area and fewer than a 12 months after the discharge of its psychological wellness innovation — drift — Homedics’ new model anthem goals to solidify its place because the go-to supply for day-to-night well being tech.

Homedics says this partnership is a match and permits Pleasure to showcase the straightforward methods folks can incorporate gadgets into their residence that may assist put self-care and wellbeing on the forefront. This synergistic partnership is the primary of many for Homedics.

“For generations, my household has devoted itself to offering one-of-a-kind wellness improvements that conveniently enhance folks’s wellbeing all through all phases of their day and night time,” says Daniel Kaufman, head of company technique at FKA Manufacturers.

“The brand new Homedics model anthem illuminates what higher dwelling means at this time and what we’ve at all times recognized to be true — that there’s an inherent connection between wellness of the thoughts and of the physique. We wish customers to really feel impressed and energized by our merchandise to raise all facets of their wellness routine.”

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